Professionals join LinkedIn to make connections. But that doesn’t mean they want to be inundated with marketing emails from people they just met. Nor does it mean they want to join a Group discussion only to find others who are busy pushing their latest product or...
We often get asked, “What the heck is a #hashtag?” The first thing a small business owner should understand about Twitter is that it has a different energy than Facebook. It’s fast-paced and forthright. And there are a lot of conversations happening beyond...
For any business owner, Pinterest is about sharing original, brand-focused storytelling content to drive sales. But you’re convinced that your hectic schedule just doesn’t give you enough time to create original content. Why not take a moment and check out the...
Curating content is something most writers love doing because quite often we end up down an unexpected rabbit hole, like Alice in Wonderland. And let me tell you, those unexpected rabbit holes are some of the most delightful places to discover new ways of looking at...
Here’s a recent question from a client: “I’m stuck. How do you consistently come up with compelling content for weekly posts? Any tips, tricks or solutions?” Well, of course! With the release of Hummingbird, Google’s newest algorithm change, writing content isn’t...
