Business Stories: The Client Benefit Story

Business Stories: The Client Benefit Story

Business stories told as marketing are so effective because they allow the viewer to take a moment, focus on your message and easily step into the role of customer. This is especially true when the story being told is about the benefit to the customer. In this short...
Man on a Mission: Inspiring Small Businesses One Story at a Time

Man on a Mission: Inspiring Small Businesses One Story at a Time

The infectious, upbeat personality and the radio voice. Those are the first things I notice about Michael Wolpert. It’s kind of strange since he’s logged 25 + years in radio ad sales, promotions and events, not as a news anchor, announcer or DJ. No matter, Wolpert,...
5 Websites for Creating Cool Images

5 Websites for Creating Cool Images

“Where do you get your images for storytelling?” “I don’t know how to use photoshop or powerpoint – is there an easier way to put text on images?” “My image is never the right size for my Facebook post. How do I make it look good?” We get these questions so...
Even Advertisers Say Ads Don’t Work

Even Advertisers Say Ads Don’t Work

Once again another study reveals that advertising, both online and offline, is being called out as ineffective. Ads don’t work. And I’m not talking about the typical consumer study but one that surveyed marketers themselves. Some four thousand were polled in...
The Story That Drives You, Can Change Lives

The Story That Drives You, Can Change Lives

The Story That Drives You, Can Change Lives What drives someone to become a teacher? What propels them into becoming a High School Principal? It’s not the kind of job someone does just for the money – so why? For Marthaa Torres, Principal of Thurgood Marshall...