Instagram is a great social site for sharing fun visuals with friends and family. But did you know that its Direct Messaging feature offers small business owners some compelling ways to connect with their followers through private messages, videos and photos? It’s flexibility lies in how it allows you to communicate with a select group of followers, a single customer or everyone, which means you can personalize your social marketing.
I’ve got 5 ways you can use Instagram Direct Messaging that will enhance your business marketing efforts starting today.
Exclusive Deals – Offer sales and coupons to select followers to let them know how much you appreciate their business.
Sneak Peeks – Send out a “sneak peek” message about a new product or service you’ll be offering soon. Encourage your followers to share the excitement with their friends to build more buzz about your upcoming release.
Collect Data – Resolve customer service concerns via direct messaging – this allows you to resolve issues immediately and in private.
Host a Contest – Host an exclusive contest by posting contest information and special instructions that only your followers can access.
Post Items for Sale – Send out photos of products with links on where to purchase them. Having a sale? Mention it. Giving a special offer? Mention that. It’s a great way to get the word out to the people who are interested in that information.
Instagram’s Direct Messaging is a great way to share information about your business while letting you connect with your followers in engaging, customer-focused ways. Get creative and have some fun with it. We’d love to hear what works best for your business.
