Small Business Video Marketing Strategies
Storytelling Through Seasonal Senses
As we lose the last bit of summer weather and slide into autumn, it’s a wonderful time to take advantage of storytelling through seasonal senses. We’ll concentrate on autumn, but think bigger picture - you can easily do this with spring, summer and winter as well....
Stories by the Slice: Give Customers What They Crave
We live in an era where people are starved for meaningful stories. Bombarded daily by empty-headed Reality television and relentless advertising, both online and off, we scroll and click in an endless search for content that actually matters to us, content that makes...
Crowdcast “Webinars that don’t Suck”
As Entrepreneurs and SMB's we are always looking for the edge - to get our story seen, heard, shared - to inspire people to consider doing business with us. Simple. Not always easy, but simple. Crowdcast just went a long way towards making part of our job easy...
Google Uses Storytelling from The Heart to Build Engagement, Views & Sales
You can learn a lot from Google. And I’m talking about more than just typing questions into the search box. You see, even big business like Google understand the power of storytelling from the heart and the difference it makes in their B2B marketing. A recent blog...
Snapchat Gives Parents a New Worry – Their Wallet
Many parents are concerned about the “disappearing” photos and videos their kids are sharing on Snapchat for obvious reasons. Even if you think your kid is not involved in inappropriate content and sexting there is a new concern from the massive millennial messaging...
Facebook’s New Feature is a Support Button – NOT Dislike Button
UPDATE - Facebook figured out a way to make the button work : https://www.facebook.com/zuck/videos/vob.4/10102413019800771/?type=2&theater Update: Thanks to John Boitnott of INC Magazine for mentioning us in his story...
Periscope for Business: Four Fab Ideas (infographic)
Have you considered using Periscope for business yet? Periscope is a live streaming video app from Twitter - people can watch from mobile or laptop and its power lies in its interactive "real-time" action. In it's first ten days it gained a million users. That's a lot...
Fitness: A Trainer’s Story / A Trainer’s Tips – Robert Werner
Robert is a trainer at my gym, I take some of his fitness classes (he’s in absurdly great shape - so there’s proof that doing the work pays off) and he’s such a nice, fairly soft-spoken guy, so of course I wanted to know his trainer's story. The prep we did for the...
The Self-Care Story: Ruben J Rocha – More than Massage
The story you tell about your business should often include big chunks of you (why you do this) and them (what your customers get from what you do) it’s your passion path combined with the customer benefit story. Often when we are talking about ourselves and our...
Tell People What You Stand For ~
When you tell people what you Believe In, what you Stand For – and what that means, they’ll easily grasp what you can do for them – and that creates a nice, warm prospect.
We Believe that these strategies will transform your business. {more}
Video Stories Inspire Action ~
Stories connect people and create emotions. Business stories, told with video, will attract fresh prospects, and create new customers and increase sales. Tell the stories that drive you, the stories about your people, your product, your customers. This Is Easy.
Here are 5 simple business marketing stories