Business stories told as marketing are so effective because they allow the viewer to take a moment, focus on your message and easily step into the role of customer. This is especially true when the story being told is about the benefit to the customer. In this short...
The infectious, upbeat personality and the radio voice. Those are the first things I notice about Michael Wolpert. It’s kind of strange since he’s logged 25 + years in radio ad sales, promotions and events, not as a news anchor, announcer or DJ. No matter, Wolpert,...
“Where do you get your images for storytelling?” “I don’t know how to use photoshop or powerpoint – is there an easier way to put text on images?” “My image is never the right size for my Facebook post. How do I make it look good?” We get these questions so...
Once again another study reveals that advertising, both online and offline, is being called out as ineffective. Ads don’t work. And I’m not talking about the typical consumer study but one that surveyed marketers themselves. Some four thousand were polled in...
Are you stuck for stories? Blog running on empty? Suffering from brain drain – when you feel like nothing amazing happened this week and you have no insights or inspiration to offer? No problem! This is the perfect time to you turn to your customers for...
