And so it begins. Coke recently indicated that the company is becoming less enthusiastic about television advertising. How could one of the world’s biggest and best known brands have a falling out with TV ads? In a word. Technology. In two more important words....
Surprise – surprise….advertising spend is increasing on social media. That probably comes as no surprise whatsoever as advertisers are fast followers chasing people (or eyeballs) where they spend their time, which is certainly on social media these days. The Realtime...
Jumpstart – kickstart – upstart call it what you wish – the New Social Jumpstart Blog is here and there’s a lot more coming soon. What can you expect to find here? Everything relevant and helpful to help the small and medium business or...
(This brilliant contribution comes from our London based PodCasting expert, Dave Thackeray you will want to visit his blog at www.wordandmouth.com ) – – – I have a confidence deficit. In much the same way as our Prime Minister and your President finds an...
As the world of online video becomes more democratized and even more accessible as a small business marketing tool, how do you distinguish yourself from the stupid cat videos and “meTV” videos flooding YouTube and your email? Spend some time on pre-production and...
