Video marketing, particularly through YouTube, should be an integral part of every local marketing campaign. Videos are one of the most powerful marketing tools available for increasing brand awareness and generating leads. Their importance is even greater when it...
Well, it’s official. Google has finished rolling out their mobile-friendly algorithm. It’s designed to help increase the rankings for mobile-friendly (“responsive”) sites in mobile search results. If your site is already “responsive” then you don’t need to make...
Mobile local search is a key part of online marketing strategy for small business owners. As search engines and social media become more integrated, it’s getting easier (and faster) for consumers to make purchases. And search isn’t just for Google anymore....
As small business owners we need to juggle a lot of different responsibilities…and pay a lot of bills. Sometimes it’s just nice when someone offers us free knowledge and free tools that help us grow our businesses without breaking our bank accounts. And...
Small business owners who create a local Google+ page in Google My Business know they can get found more quickly by customers and prospects doing a search for local businesses. There’s just one caveat – you must follow Google’s rules when you create...
