Do you need 6lbs of chocolate? No. You want 6lbs of chocolate. There’s a difference. If you watch television then at some point you will have clicked onto one of those channels where you can shop from home. Have you seen how these people sell brownies? Crumb cake? And...
Social media is the perfect way to showcase your participation in Shop Small Saturday or Small Business Saturday. Here are 7 social marketing ideas that will Jumpstart your customer engagement for the big day: 1. Make it Mobile. Offer a coupon or QR code that’s good...
Social Media Marketing for contractors and the tradecraft is an amazing opportunity. I have a lot of people that I count on to keep my home and office in good working order. These tradespeople are masters of their craft and have done everything for me from major...
There’s a relatively new buzz term making the rounds with large advertisers and big brands these days:“Native Advertising”. It’s a new name for an old tactic being applied (primarily) to interactive mediums. Simply put, native ads are ads that are designed and...
Social Media Marketing levels the playing field for small business! Want to know how Facebook, Twitter, Google+ and LinkedIn are beneficial to your small business? Mike Wolpert has the skinny on the What, Why and How for these major players in social media. Here is...
