Mobile Marketing Strategy: 6 Ways to Connect to Smartphone Users

Mobile Marketing Strategy: 6 Ways to Connect to Smartphone Users

You’re getting ready to leave for a morning meeting with a new client on the other side of town. You remember there’s a popular donut shop that just opened a second location in that area. You decide it would be a nice touch to bring a box of warm donuts to the...
Common Mistakes to Avoid with Poor Business Reviews Online

Common Mistakes to Avoid with Poor Business Reviews Online

The crappy online review.  It happens. To all of us. Sometimes warranted (rarely) but always a concern, poor business reviews online can really hurt your business. We’ve all been there.  On Yelp, Yahoo, Reddit, Twitter or any number of sites or apps there’s a pit you...
Setting the Scene: The Visual Appeal of Storytelling for Business

Setting the Scene: The Visual Appeal of Storytelling for Business

Since the dawn of the Jedi, when a golden god captivated his audiences with tales of good versus evil, storytellers have continued to be a vital part of our world. They remind us of who we are, binding us through history, a sense of destiny and above all, meaning. In...
Small Business Saturday – Last Minute Advice

Small Business Saturday – Last Minute Advice

Small Business Saturday is two days away! This is the perfect opportunity for you to show your customers how local businesses and communities thrive because of their patronage. That’s a big deal. So make Small Business Saturday a celebration. Make it about your...