If you weren’t a little concerned about social media marketing being complicated before – this might change you mind. Check out this minefield that is the social media marketing landscape today.

Crazy huh? Is it really this hard?

Well, pretty much every emerging industry will create its own level of new products, services and complexities. The pattern goes back for decades – perhaps even centuries. And today, as venture capital is thrown into the mix chasing every new angle – the market can become cluttered and complicated fast.

But what does it mean for you?

In general – we see three schools of thought on how small and medium businesses are approaching social media marketing.

A)   Staying focused and executing on the key things to help your business grow.

B)   Chase every “bell and whistle” or “shiny new object” and spend a lot of time and money figuring out what is what. People in this category would salivate over this crazy chart!

C)  And Option C – the worst choice. Do nothing and ignore the change happening around you. Wave-off a chance to both protect your brand and grow your business.

Let’s start from the bottom and work our way up on these three options.

Choice “C” is suicide. Perhaps a slow death but a decline for sure as the changes around you impact your business, empower your competitors and even have the potential to bring on new entrants with disruptive ideas and products that could change the entire game for you.

Choice B is better – but hardly practical. You have a business to run with enough day-to-day challenges. In the vast majority of cases trying to figure all of this out on your own is a colossus waste of time and resources.

So How about “A”? Well, at Social Jumpstart – we’re all about option “A” and making it simple for you too.

There’s no need to be intimidated by the crazy complexity of this chart or the thought of where to begin with using social media. It’s not really that hard. In fact, it’s actually really simple with a good coach.

Coaching is what we do best and if you haven’t already, we invite you to spend a few minutes to watch one of our videos and learn a little more on how social media can make an immediate positive impact to your organization.