Small Business Video Marketing Strategies
Storytelling for Quality in the Age of Impatience
We live in the Age of Impatience - where everything must be produced, delivered and consumed not just yesterday but the day before yesterday. We expect one click to enroll or submit or download products into our daily lives and we barely tolerate the time it takes for...
I Hate Selling. Wait. No I Don’t.
I hate Selling. Wait. No I don’t. Have you heard people say “I’m just not a sales person”? Have you said it yourself? The thought behind that is usually “I don’t want to be a stereotypical version of a pushy used car salesman” or “Remember the ad sales guy Herb from...
10 Ways To Optimize Your YouTube Channel
YouTube is a great space to share your video business stories. We've chosen 10 ways to optimize your YouTube Channel that you can start implementing this week because every now and then it's good to do some "housekeeping" to make sure that your YouTube channel is...
Great Storytelling – Small Business Super Powers
Great storytelling in business isn’t always about telling the obvious. Oftentimes, a great story is all about showing your small business super powers - the ones that don’t come with a price tag attached. Super powers? An example of this can be seen in the way some...
Small Business Storytelling: Write A Love Letter
You know what Now is? Now is the perfect time to write a love letter to your business. Yes. A love letter. A nice long one. Write to your business about all of the big, fat, juicy, crazy, emotional, laugh-out-loud funny things you love about it. Don’t hold back. This...
3 Ways to Use Lead Magnets for Business Storytelling
How many types of irresistible Lead Magnets are you offered via your Facebook Feed from other businesses? Based on the number of Pages you "Like", that could add up to more than "Oh, just a few", right? How many of these Lead Magnets do you click on and give your...
Hostage Email. Stop That! (Rant)
We all get too much email - sometimes we want less. I've been continually infuriated by companies (mostly large) that make it "Oh so easy" to subscribe and nearly freaking impossible to UNsubscribe. When I agree to "sign up" I'm not agreeing to become shackled to them...
3 Ways Business Storytelling Makes Your Email Marketing Successful
Email marketing is still an effective way to reach out to customers who want to stay connected to your business. So why not use it to promote your storytelling? Sure - email is an effective way to let your customers know that you have a sale going on, a webinar they...
Business Storytelling 2.0 – The Webinar
Got a New Year's Resolution? Here's one we think you should consider - Learn how to attract new prospects and engage current customers on social media (and on Main Street), so that your business thrives throughout 2016. Marketing on social media doesn't have to be...
Tell People What You Stand For ~
When you tell people what you Believe In, what you Stand For – and what that means, they’ll easily grasp what you can do for them – and that creates a nice, warm prospect.
We Believe that these strategies will transform your business. {more}
Video Stories Inspire Action ~
Stories connect people and create emotions. Business stories, told with video, will attract fresh prospects, and create new customers and increase sales. Tell the stories that drive you, the stories about your people, your product, your customers. This Is Easy.
Here are 5 simple business marketing stories