Small Business Video Marketing Strategies
3 More Small Business Social Marketing Questions For Lisa Barone
Recently we featured Lisa Barone, VP at Overit Media and a prolific writer of small business social media strategy with 3 questions for using social to market your organization. If you missed it, you can read the first 3 questions and her answers here. Lisa has been...
The Latest On Small Business Mobility
The folks at CDW just released survey results for small business mobile usage and opinions. It looks more like they surveyed medium sized businesses vs. small but nevertheless there’s some good info on the general mobile tsunami that is hitting the shores of...
A Sunday Tip – Prepare for Saturday – Small Business Saturday That Is
It's the first Sunday in November, which means now is the time to prepare for the last Saturday of the month. What are we talking about? Small Business Saturday of course. This promotional day created by American Express Digital SVP Leslie Berland enters its third...
Disaster Recovery for Small Businesses – 5 Things To Do Now For Surviving Sandy
Wow - what a wallop. As the East Coast continues to recover from the devastation that was Hurricane Sandy here are some tips for disaster recovery and links for disaster relief resources specifically for small business owners. In addition, if you’re fortunate enough...
What’s Hot @ The New York Small Business Expo
We recently stopped into the Javitz Center in New York to check in on the NY Xpo Small Business Conference and see what's hot for the SMB market. Event Management's SVP Devin Cleary from the Xpo was a big help to us as we toured the floor. The exhibitors included...
The End of Business As Usual; Meet Generation C
Pivot Conference Talks Social Business and Generation C The annual Pivot Conference designed for large brand social marketers is an event that allows us to see into the future of small business social opportunities. With Brian Solis, arguably the top thought leader in...
Another Meaningless Statistic About Facebook Engagement
We continue to be perplexed with ad hoc so called "studies" making claims about the lack of engagement of Facebook Fans with brands and businesses. The latest headline from a popular social media blog gasps "Only 6% of Facebook Fans Engage with Brand Pages". Big Deal....
Yelp – Your Excellent Listening Payoff for Small Business
What’s the first stage of social media? Listen Where should you be listening? Likely, Yelp. Social Jumpstart had the chance to visit the Yelp Headquarters recently and meet with a number executives and product leads from this leading review site. Yelp is arguably one...
Social Media Failures
Social Snafus. They are rather common and happen to firms and organizations of all sizes – even the most sophisticated large brands. While the stories may make us cringe and shake our heads in disbelief, we can learn from these mistakes as well. A terrific way to do...
Tell People What You Stand For ~
When you tell people what you Believe In, what you Stand For – and what that means, they’ll easily grasp what you can do for them – and that creates a nice, warm prospect.
We Believe that these strategies will transform your business. {more}
Video Stories Inspire Action ~
Stories connect people and create emotions. Business stories, told with video, will attract fresh prospects, and create new customers and increase sales. Tell the stories that drive you, the stories about your people, your product, your customers. This Is Easy.
Here are 5 simple business marketing stories