Online marketing for your small business is all about getting found. Your blog is your “home” on the Internet, and a huge part of getting found is through a business blog. Search engines love fresh, updated content. It’s the best way to get maximum exposure and stregthen your community. A blog will show current and potential customers why they should do business with you and valuable content will keep them interested in what you do. Blogging might seem hard at first, but it’s worth the effort. All you’re doing is telling your story online and with a little practice and our 10 tips, the task will become easier and easier. Here are 10 Tips for Blogging for Small Business:

1. Ask yourself who you’re writing for. These are the people you want to do business with and the people who share your passions.

2. Write in a conversational way that is easy for them to understand and submerge themselves into. Put the personality of your business into words.

3. Do your research on the subject you are writing about. Build your credibility by teaching your audience something new and valuable.

4. Don’t try to sell your product in your blog posts. Your post should inform and entertain your readers. This engagement will result in them pursuing your products on their own and will convert readers into customers.

5. Proofread your post at least three times before publishing it. A blog post is well-written, clear, and concise.

6. Add your call to action at the end of your post. If you want comments, tweets, donations or shares, ask for them.

7. Use SEO-friendly keywords in your post. Don’t drown your post in them, or focus all your content around them but do find out which terms help bring search engine users to you.

8. Write about issues your readers are interested in. A short, interesting post with a valuable point is better than a long, vague, boring one.

9. Respond to every comments. The readers took time to respond to you. Even if it’s just a “thanks”, they deserve a response back.

10. Post consistently. You don’t have to post everyday but determine what schedule works for you and then stick with it.