What are the top 250 retailers doing in social media?
A lot.
This recent infographic reviews social media activity with the biggest names in online retail across 4 keys sites: Facebook, Twitter, You Tube, Google +. Also included is a 5th site – up and comer Pinterest.
All 5 of these are in Social Jumpstart’s stable of social networks important to small business.
So what does the fact that 90% of these large retailers are on You Tube, Twitter and this, week’s IPO news maker Facebook , mean to you? Well first it is a validation that these marketing channels work for the bigger players and they can work for you.
Reviewing the entire social activity list reveals some additional insights – like the fact that 43 of them have over 1 million Facebook Followers yet 18 have less than 1,000. And only 1 major retailer has over a million Twitter followers.
Of course big retailers have an entire team – or even teams – of social media marketing people and often agency support too. But the fact of the matter is you don’t need a big team or a lot of time to capitalize on social media to grow your business. You just need a good partner to help show you the way.
