Social Jumpstart Breaks It Down for You
Facebook IPO. Social Media Marketing is more than Facebook – but the soon to IPO behemoth is a cornerstone of almost everyone’s social presence. We follow Facebook and other social firms closely so you don’t have to. You can count on us to bring every feature and tool they have to bear for building your business.
Facebook’s recently released Facebook IPO Roadshow video if full of interesting facts, figures and insights but at 31 minutes long you may not have the time to watch and digest it – heck it takes a few minutes just to get through the “forward looking statement” disclaimers! Besides, you may not even be that interested so we’ve pulled out the important parts for you.
The most relevant small business info is at the 21 minute mark – here are the key takeaways and a case study too.
– Facebook’s advertising platform is in its early stages and showing promise for large brands and small businesses alike.
– One example – a Ben and Jerry’s ice cream study with Nielsen indicate that every $1 spent on Facebook results in $3 in incremental sales. Not really sure how accurate that is but for the small business, while interesting it is probably NOT relevant.
– A small business example highlighted was a Wedding Photographer case study indicating $70,000 in new sales from a $1,500 micro targeted ad buy. That IS relevant.
– Over 3 million small businesses are now advertising with Facebook.
So what does this mean for you? Facebook is where your customers are and your competitors too. Learning how to maximize your presence can be easy and being familiar and comfortable with the organic Facebook platform is essential to your business. In fact, it is even more important if you are looking to incorporate paid Facebook advertising into your marketing plans in the future too.
Count on us to keep you posted ongoing with both earned and paid Facebook media business news.
