In the Spring of 2009, Ashton Kutcher defined Twitter as ‘The Horse’s Mouth’, in that traditional news reporting is passe & Twitter is direct news from the news-makers themselves.
For searches & info regarding Daily up to the mili-second results, Twitter Surpasses Google.
1. Real Time/Real People
Search any word, person, product, service & get instant results & vital feedback results from around the world. Real People + Real Opinions = Real Consumers.
2. Create a Trending Topic, or Jump aboard an existing one
Trending Topics on Yahoo, AOL, Google & others with the latest items leading internet topics/searches for any given moment. Twitter has its own search engine tool in the form of a common symbol, #. By using a hashtag (#) before any word on Twitter (ex: #rice), it will also include that Tweet in an additional stream solely with that specific trend & guaranteed to reach the exact audience you require.
3. Direct Marketing Finally Gets Direct ~> Rolodex, Sh’Molodex!
Twitter takes direct marketing to uncharted level. Google can obviously direct you to an email or the physical address of your target audience. Tweets are way more informal. And with the ability to attach a pic or web link into your Tweet, & then send it from your cell phone, means that your next worldwide commercial or announcement is only seconds away.
Tweet Out!
(contributing Editor Bob Hellman is one of the Nation’s leading Twitter experts and is the publisher of the site devoted to Hollywood and Hot Topics on Twitter – www.DailyDeets.com)
