Anthony Bourdain, Rachel Ray, Bobby Flay.
What do three television cooking personalities have to do with you and social media? Plenty. These stars aren’t rich and famous because they all cook. And they didn’t start cooking in order to become rich and famous. Each one started out like every other entrepreneur: inspired. They had a passion for food and understood early on what inspired them about it and how that inspiration set them apart. And then they actively set out to connect with others and pass their inspirations forward. Social media allows each one to continue sharing beyond the scope of television and books. It keeps them continuously engaged. Small business owners can use this same recipe for social media success.
Each day millions of folks use social media because it feels like plugging into the world’s largest electrical outlet and getting energized. People plug in to connect with friends, family and coworkers. But best of all, they plug in for inspiration. They plug in to those business owners who inspire them by sharing stories that highlight their knowledge, enthusiasm, and approachability. You can inspire people. Yes, you. And when people are inspired by you, they want to engage with you, they want to hear from you, they want to connect with you.
So this is a great time to look at your business and plug into your unique inspiration, because it’s the secret ingredient to cooking up your social media success. And then invite the rest of us over for a taste, would you? We’re hungry for what you have to share.
