Great storytelling in business isn’t always about telling the obvious. Oftentimes, a great story is all about showing your small business super powers – the ones that don’t come with a price tag attached. Super powers? An example of this can be seen in the way...
You know what Now is? Now is the perfect time to write a love letter to your business. Yes. A love letter. A nice long one. Write to your business about all of the big, fat, juicy, crazy, emotional, laugh-out-loud funny things you love about it. Don’t hold back. This...
How many types of irresistible Lead Magnets are you offered via your Facebook Feed from other businesses? Based on the number of Pages you “Like”, that could add up to more than “Oh, just a few”, right? How many of these Lead Magnets do you...
Email marketing is still an effective way to reach out to customers who want to stay connected to your business. So why not use it to promote your storytelling? Sure – email is an effective way to let your customers know that you have a sale going on, a webinar...
Got a New Year’s Resolution? Here’s one we think you should consider – Learn how to attract new prospects and engage current customers on social media (and on Main Street), so that your business thrives throughout 2016. Marketing on social media...
Business stories told as marketing are so effective because they allow the viewer to take a moment, focus on your message and easily step into the role of customer. This is especially true when the story being told is about the benefit to the customer. In this short...
