by Meagan Albury | Mar 21, 2016
Welcome to spring! Now is the perfect time to kickstart your seasonal storytelling with fresh new phrases and words that trigger all five senses for your readers. Who doesn’t enjoy reading a story about a bakery when the aroma of the warm, yeasty loaves lifts...
by Mike Wolpert | Mar 18, 2016
Recently, we published a post on how to tell a story about your small business superpower. It was so well received that we decided to condense it into an infographic that you can keep on hand as a quick tip sheet of sorts. Your company’s Superpower is something...
by Meagan Albury | Mar 14, 2016
The average human attention span is now said to be approximately 8 seconds. A Goldfish has an attention span of approximately 9 seconds. Yes. Let that sink in. Wait. No. That will take longer than 8 seconds. See how quickly that happens? If you only have 8 seconds to...
by Meagan Albury | Mar 4, 2016
Want to get better at using Twitter for your small business storytelling? Who doesn’t? It’s a terrific search engine that lets you join other people’s conversations or start your own simply by using hashtags. Twitter does one thing really well...
by Mike Wolpert | Feb 8, 2016
I hate Selling. Wait. No I don’t. Have you heard people say “I’m just not a sales person”? Have you said it yourself? The thought behind that is usually “I don’t want to be a stereotypical version of a pushy used car salesman” or “Remember the ad sales guy Herb from...
by Meagan Albury | Jan 25, 2016
Great storytelling in business isn’t always about telling the obvious. Oftentimes, a great story is all about showing your small business super powers – the ones that don’t come with a price tag attached. Super powers? An example of this can be seen in the way...