6 Ingredients For Baking Up Local SEO that Works

6 Ingredients For Baking Up Local SEO that Works

When experts talk about SEO it can sound complicated and time-consuming – there are so many things to consider that it’s easy to get frustrated. When confronted with the enormity of discussing numerous ways to reach millions of potential customers across the...
Seasonal Storytelling: Spring [Infographic]

Seasonal Storytelling: Spring [Infographic]

Welcome to spring! Now is the perfect time to kickstart your seasonal storytelling with fresh new phrases and words that trigger all five senses for your readers. Who doesn’t enjoy reading a story about a bakery when the aroma of the warm, yeasty loaves lifts...
[Infographic] Small Business Superpower

[Infographic] Small Business Superpower

Recently, we published a post on how to tell a story about your small business superpower. It was so well received that we decided to condense it into an infographic that you can keep on hand as a quick tip sheet of sorts. Your company’s Superpower is something...
6 Tips for Telling Business Stories Customers Love [Infographic]

6 Tips for Telling Business Stories Customers Love [Infographic]

The average human attention span is now said to be approximately 8 seconds. A Goldfish has an attention span of approximately 9 seconds. Yes. Let that sink in. Wait. No. That will take longer than 8 seconds. See how quickly that happens? If you only have 8 seconds to...
6 Twitter Tips for Small Business Storytelling

6 Twitter Tips for Small Business Storytelling

Want to get better at using Twitter for your small business storytelling? Who doesn’t? It’s a terrific search engine that lets you join other people’s conversations or start your own simply by using hashtags. Twitter does one thing really well...
I Hate Selling. Wait. No I Don’t.

I Hate Selling. Wait. No I Don’t.

I hate Selling. Wait. No I don’t. Have you heard people say “I’m just not a sales person”? Have you said it yourself? The thought behind that is usually “I don’t want to be a stereotypical version of a pushy used car salesman” or “Remember the ad sales guy Herb from...