Get Local – the Pleasures of the Local Gift

Get Local – the Pleasures of the Local Gift

I had the most delightful box of gifts arrive for the holidays – a gift of someone else’s local.  We talk a lot on this blog and in our marketing training about Buying Local and the benefits of Shopping Small Business because of the great stuff – and...
Stuck for Stories? Answer 5 Customer Questions

Stuck for Stories? Answer 5 Customer Questions

Are you stuck for stories? Blog running on empty? Suffering from brain drain – when you feel like nothing amazing happened this week and you have no insights or inspiration to offer? No problem! This is the perfect time to you turn to your customers for...
Google has One Question: Is Your Site Mobile-Friendly?

Google has One Question: Is Your Site Mobile-Friendly?

On April 21st, Google will be making another change. It will now be ranking mobile-friendly websites higher than those which are not. In addition to mobile-friendly sites, Google will also be using information from indexed Apps that users have installed and are signed...
Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...
7 Habits That Will Get You Noticed On LinkedIn

7 Habits That Will Get You Noticed On LinkedIn

Professionals join LinkedIn to make connections. But that doesn’t mean they want to be inundated with marketing emails from people they just met. Nor does it mean they want to join a Group discussion only to find others who are busy pushing their latest product or...