7 Tips That Will Improve Your Google Search Results

7 Tips That Will Improve Your Google Search Results

How often are you using Google search in a given day? Are you just typing a word or phrase into the search bar and choosing the closest result to your query? When it comes to searching on Google – we all know how to do the basic keyword search. But did you know...
Google + Wikipedia = Local Search Superpower

Google + Wikipedia = Local Search Superpower

What do Google and Wikipedia have to do with local search? As it turns out, they have quite a lot to do with it. You already know that everything you do to make local search work for your prospects and customers helps your business get seen and shared and talked about...
Google Wants to Come Home

Google Wants to Come Home

As voice search and virtual assistants like Amazon’s Echo or Apple’s Siri, have become more conversational, they have become more user-friendly and more mainstream. In December 2015, Search Engine Land reported on a survey MindMeld released showing...
How To Optimize YouTube Videos To Generate More Leads

How To Optimize YouTube Videos To Generate More Leads

Video marketing, particularly through YouTube, should be an integral part of every local marketing campaign. Videos are one of the most powerful marketing tools available for increasing brand awareness and generating leads. Their importance is even greater when it...
Google Completes Roll Out of Mobile-Friendly Algorithm

Google Completes Roll Out of Mobile-Friendly Algorithm

Well, it’s official. Google has finished rolling out their mobile-friendly algorithm. It’s designed to help increase the rankings for mobile-friendly (“responsive”) sites in mobile search results. If your site is already “responsive” then you don’t need to make...
Mobile Local Search is Key for Small Business

Mobile Local Search is Key for Small Business

Mobile local search is a key part of online marketing strategy for small business owners. As search engines and social media become more integrated, it’s getting easier (and faster) for consumers to make purchases. And search isn’t just for Google anymore....