To successfully leverage Social Media for full engagement, you’ve really got to fully engage in the various media platforms and do it in the same voice with the same look. Your Website or Blog is the center of your online world – you reach out and engage people where they are; on the Social Networks, you’ll make a connection and if they decide they would like to know more or learn more – then they may very well come to your blog.

Keep your brand storytelling and brand image powerful at your home base blog or website and consistent on the media platforms – this is critical to your brand and speaks to how important Social Media is to your company, how seriously you treat it, and by extension of that, how you treat your customers.

Brand consistency is the simple part; you have spent (or are about to spend) considerable time, effort and money creating a wonderful website and blog. Keep the theme consistent across the satellites; use the same graphics (and voice) on Facebook, Twitter, LinkedIn, YouTube. On twitter and YouTube this is easy, merge your graphics into the backgrounds – on FaceBook and LinkedIn it takes a bit more creativity.

When you are creating your FaceBook fan page, spend the time (and ingenuity) to make a strong welcome page – with a video!

You want to engage people in your brand, deliver great customer service and ultimately bring consumers into your circle, create sales and drive revenue. Start strong and show off your brand; carefully and fully.