by Mike Wolpert | Aug 2, 2016
Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...
by Mike Wolpert | Jul 10, 2016
Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can’t. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...
by Mike Wolpert | Jan 2, 2015
Looking into the marketing crystal ball of 2015, more attention than ever is being directed by major brands to content marketing via social media channels. That’s nothing really new. What is new, however, is the engine behind their social media strategy: Storytelling....
