Great Storytelling – Small Business Super Powers

Great Storytelling – Small Business Super Powers

Great storytelling in business isn’t always about telling the obvious. Oftentimes, a great story is all about showing your small business super powers – the ones that don’t come with a price tag attached. Super powers? An example of this can be seen in the way...
Small Business Storytelling: Write A Love Letter

Small Business Storytelling: Write A Love Letter

You know what Now is? Now is the perfect time to write a love letter to your business. Yes. A love letter. A nice long one. Write to your business about all of the big, fat, juicy, crazy, emotional, laugh-out-loud funny things you love about it. Don’t hold back. This...
3 Ways to Use Lead Magnets for Business Storytelling

3 Ways to Use Lead Magnets for Business Storytelling

How many types of irresistible Lead Magnets are you offered via your Facebook Feed from other businesses? Based on the number of Pages you “Like”, that could add up to more than “Oh, just a few”, right? How many of these Lead Magnets do you...
Hostage Email. Stop That! (Rant)

Hostage Email. Stop That! (Rant)

We all get too much email – sometimes we want less. I’ve been continually infuriated by companies (mostly large) that make it “Oh so easy” to subscribe and nearly freaking impossible to UNsubscribe. When I agree to “sign up”...