Business Storytelling: Be The Authority

Business Storytelling: Be The Authority

Do you realize that your customers want you to be the authority? Ever take a moment to stop and understand why? Sure, they expect you to know all the products and services you provide. But they also expect you to know the biography of your products. Where are they...
Are You Selling the Scream or Telling the Story?

Are You Selling the Scream or Telling the Story?

Here’s a recent morning Headline: “Mad Dash for Shoppers: Stores Stay Open for 100 Hours” Well – if that doesn’t scream desperation, I don’t know what does. What do you think? Each year the holiday shopping season gets louder. This year...
Storytelling 101: Be Your Own Customer, Find the Love

Storytelling 101: Be Your Own Customer, Find the Love

You tell the story of your brand to help customers connect with you on an emotional level.  You want them to trust and love your brand. When you put out a product, you want them to embrace it, rave about it and make it part of their lifestyle. Emotional selling isn’t...
Mom Blogs for Business

Mom Blogs for Business

Mother knows best! Investing in the mom blogger community will help sky rocket your sales. These woman are some of the most influential people on the Internet these days. Click here to learn why Mike Wolpert believes your business should explore partnerships with mom...