What’s Hot @ The New York Small Business Expo

What’s Hot @ The New York Small Business Expo

We recently  stopped into the Javitz Center in New York to check in on the NY Xpo Small Business Conference  and see what’s hot for the SMB market. Event Management’s SVP  Devin Cleary from the Xpo was a big help to us as we toured the floor. The...
The End of Business As Usual; Meet Generation C

The End of Business As Usual; Meet Generation C

Pivot Conference Talks Social Business and Generation C The annual Pivot Conference designed for large brand social marketers is an event that allows us to see into the future of small business social opportunities. With Brian Solis, arguably the top thought leader in...
Another Meaningless Statistic About Facebook Engagement

Another Meaningless Statistic About Facebook Engagement

We continue to be perplexed with ad hoc so called “studies” making claims about the lack of engagement of Facebook Fans with brands and businesses. The latest headline from a popular social media blog gasps “Only 6% of Facebook Fans Engage with Brand...
Yelp – Your Excellent Listening Payoff for Small Business

Yelp – Your Excellent Listening Payoff for Small Business

What’s the first stage of social media? Listen Where should you be listening? Likely, Yelp. Social Jumpstart had the chance to visit the Yelp Headquarters recently and meet with a number executives and product leads from this leading review site. Yelp is arguably one...