by Mike Wolpert | Sep 29, 2012
We’re going mobile. And so are your prospects and customers. It’s been 41 years since The Who released “Who’s Next” which included this iconic hit song. Mobile marketing isn’t that old but it’s nothing really new either. However, the fact is until now it...
by Mike Wolpert | Sep 24, 2012
We follow and learn a lot from many social media thought leaders. Usually they are focused on how major brands and big business benefits from social media. Rarely is small business mentioned. So it was a pleasant surprise to see one of the true leading social media...
by Mike Wolpert | Sep 21, 2012
Last week was Techcrunch Disrupt and this week an even bigger conference is happening in San Francisco as Salesforce.com took over the city with their annual Dreamforce convention. Over 72,000 are in attendance and the Social Jumpstart team are guests. As always, our...
by Mike Wolpert | Sep 20, 2012
Twitter has taken a page out of the Facebook playbook with the look and feel of its new profile layout. At first glance this looks like a great way to make your small business Facebook Profile consistent with your Twitter look and feel. However, there’s a pretty...
by Mike Wolpert | Sep 15, 2012
There’s an ongoing debate about the value of social media for many small businesses. The small business question about marketing usually boils down to resources. We think it’s a healthy debate too because maximizing the return on the investment of your time, as a...