Thinking about writing an eBook to promote your small business? It’s a great way to rock a social marketing campaign.
You know what the best small business eBooks do? They share knowledge or skills. A mechanic could write an eBook about Ten Tips for DIY Car Care. Imagine a short book that teaches anyone how to change a flat tire, check their oil properly and change their windshield wipers.
An Accountant could write an eBook about tax deductions every homeowner should know.
Hair salon? Write an eBook on hair care and styling tips or How to Cut Your Bangs without Crying.
Pet supply store? Create a series of separate eBooks on pet care for dogs, cats, fish, reptiles, etc.
Sales guru? How about Top Ten Selling Techniques for Introverts?
Restaurant owner? Compile 15 of your favorite recipes as an eBook.
An eBook can be as short as a 2 page PDF or longer for a more in-depth topic. It can have cover art and a table of contents. It can be sold. It can be a freebie. It can be printable.
Just keep the writing clear and concise. Let your personality shine. Make it relate to your business. An eBook should always promote and enhance your brand while offering customers useful knowledge or skills.
How does one write and publish an eBook? There are links below for several eBook publishers. There are probably local ones where you reside. If you need help with the writing and cover art hire a freelancer. Maybe you just want to create a few pages in PDF format but could use advice on the layout. Many ePublishers offer free downloads of information for someone starting out.
How do you market your eBook? Well, here are some tried and true ideas:
Promote it in your online newsletters, white papers and emails. Post links to these on Facebook, Twitter and LinkedIn.
Tie it to a specific store promotion. Talk it up in social media and give away a copy with each purchase (online or in-store) during that timeframe. After that, make sure it is always available for purchase on the company website.
If you speak at events have the download URL available for attendees. Better yet, offer a free copy to each attendee as a thank you. Customers appreciate free knowledge. They tell their friends about it. They share it on their social media platforms. The idea is to spread the word about the eBook, get it noticed and get it read. Don’t let it languish on the counter next to the cash register.
Incorporate small sections of the eBook into company blog posts with a link to the landing page so followers can download the entire book. (Or create an eBook from your blog posts!)
Link up with the local library or bookstore to host an event promoting the eBook and your brand. Again, get the word out on your social media channels. Never waste free marketing.
Work with an ePublisher to make it available for sale with Amazon, Barnes & Noble and other book sellers.
When it comes to social marketing be creative, have fun with it and above all be persistent. Then get to work writing your next eBook. As your business grows you will discover new ideas to write about.
An eBook is a welcome addition to any social marketing campaign. It can generate further recognition of and trust in your brand. Customers appreciate eBooks. Your advice and knowledge are of real interest to them. And they will share it forward.
We’d love to hear from folks who are having success creating their small business eBooks and marketing them via social media.
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