Stuck for Stories? Answer 5 Customer Questions
Are you stuck for stories? Blog running on empty? Suffering from brain drain – when you feel like nothing amazing happened this week and you have no insights or inspiration to offer?
No problem!
This is the perfect time to you turn to your customers for inspiration!
Grab a sheet of paper and a pen and off the top of your head jot down the 5 questions you get most frequently and the solutions you provided for each of them.
Boom.
You just created 5 different blog posts.
They don’t need to be long posts. Just flesh them out a little – set the scene –
- How did a question arise – what was the issue the customer was having?
- How is this an issue other customers can relate to?
- How did you resolve it?
- What was the customer’s response? Did you earn the customer’s ongoing trust?
- Did the question/resolution provide you with a business or life lesson?
- Did it motivate you to make a change in day-to-day business functions?
Answer those questions and you have a nice story that customers will read and learn something from – because one customer’s question is usually the question of a hundred others who don’t stop to ask it.
We never know when a question will create a solution that is bigger than we anticipated.
And stories that are about your interactions with customers help people trust you. Taking the time to answer their question lets folks know that you are there for them, you take them seriously and you recognize that your business thrives on customer involvement.
Storytelling isn’t always about the Grand Opening or the Big WHY. Stories that have staying power, stories that customers deliberately take the time to seek out, or stop and pay attention to – are often the ones that impact the ordinary, everyday lives of people who just want to know that a small business owner has their back.
Every time you think you’re stuck for stories – return to the root of your business – your customers. Answer their questions, give them your time, let go and let it be about them.
