Mobile Matters. SoMoLo, which stands for Social-Mobile-Local, recognizes that mobile devices are a huge part of how we live, work, and play. They have become an extension of the consumer; who are using mobile to drive local purchases. SoMoLo is an accurate description of today’s shopper; one who uses social networks and apps, smartphones, and location-based services as part of their shopping lifestyle.
Social Mobile Local:
So- Discuss product or brand on social sites
Mo- Read a review on their device
Lo- Use map to find stores or receive local offers
It is important to connect your small business with these shoppers. In previous posts, we’ve stressed the importance of claiming your business on profiles like Yelp and Foursquare. By “owning” your location and encouraging customers to check-in, you can reward them with discounts and freebies. This also allows you to analyze the check-in data, and identify peak sales times and track customer demographics. You learn more about your customers, which overall will help to personalize their experience with you.
One incredibly important step is to enhance your website for mobile users. A mobile website has officially become a must-have, meaning if you do nothing else, at least do this. There is nothing more frustrating than clicking a link that displays awkwardly and unreadable on your device’s screen. Remember that less time will be spent on your site from a mobile device than a PC, so have your most important information available on the first page.
The social customer service mobile offers is another important aspect of your marketing. Customers now have the ability to share bad experiences in real time from the palm of their hand. This requires speedy replies from you. Create a hashtag or username specifically for customer service to help monitor all activity. You can also set up alerts on your phone to help your small business stay on top of these reviews.
A positive mobile experience happens when you are searched for, and the information desired is easily found. Without this experience, you run the risk of losing potential customers. These are just a couple of reasons a Social, Mobile, Local strategy is an essential part of your small business marketing plan.