Has anyone else noticed how customer service has taken a backseat in our digital world? Hello! Is anybody listening?Heck, sometimes it’s not even in the same car…it’s stuck on the roof rack as an afterthought.
We ought to rethink customer service and its incredible ability to connect us with the very folks who keep our businesses thriving: our customers!
In the following video I share my thoughts on this very topic, along with some ways that all of us can rethink our approach to great customer service. For example, in social storytelling our customers and prospects are the audience we are trying to connect with, so it’s important to keep in mind that the most effective storytelling is, ultimately, a two-way conversation. And that conversation is the perfect lead-in to improving our small business customer service game.
So when it comes to giving our customer service a jumpstart, we don’t have to do all the talking. Let’s also take time to listen to the stories that our customers are trying to tell back to us.
