There are multiple social media networks out there now, but Facebook remains the top social network and continues to lead the way as the most effective online marketing platform for small business. Whether you’re just starting to build a page for your company or if you’re already established, be sure to continue giving your business page a little extra TLC on Facebook. Here’s why:
Facebook is still the best way to interact with your demographic. Think about this: most people log into their Facebook every morning before they even have breakfast! Communication and service is key, and customers are looking for it in their brands. They’ll go looking for you on Facebook and you have to be there, ready for engagement. Facebook allows you to easily share whatever it is you want your audience to know, thus building and strengthening relationships. Whether you post a video, photo, create a contest, or run a promotion, Facebook is a place you can offer your audience something in return for their attention. Your customers want to and will share good content with their friends and family, helping to grow your fan base and ultimately drive sales.
Conversations on Facebook are threaded, which is great for you because it allows you to converse with your entire fan base in real time. Where else can you do that? It offers the ability to quickly respond to any comments or questions, and be readily available for your customer. With one billion people on Facebook, you’re essentially given the opportunity to expose your business to the entire world. Those one billion users like and comment an average of 3.2 billion times per day! Since social media is free, and pretty much everyone is on Facebook, you can’t afford to ignore or waste that connection.
With so many different social networks popping up, marketing your small business storytelling online may start to seem overwhelming. Facebook has created multiple ways for you to grow your business: graph search, promoted posts, check-in, ads, and mobile app install ads – it’s all right there for you to use to your advantage. To really give yourself a Social Jumpstart, make Facebook the center of your holiday campaign. So you see, Facebook is still #1: focus your energy on mastering it and watch your small business reap the benefits!
