3 Marketing Stories Every Small Business Must Tell

3 Marketing Stories Every Small Business Must Tell

As a small business owner, did you know there are 3 critical marketing stories you must be telling to turn your prospects into customers? Marketing stories are so important now, especially for small business, because traditional marketing doesn’t work like it used to...
Kelly-the-Barber; Story Marketing from the Barber Chair

Kelly-the-Barber; Story Marketing from the Barber Chair

Have you ever gone to have your hair cut and walked away feeling mentally refreshed – and looking good? I have the coolest Barber, she’s like a therapist with scissors; she’s curious about what’s going on, interested in what I’m up to and she’s always got a...
PokemonGo; a Breath of Sanity and a Taste of Fish

PokemonGo; a Breath of Sanity and a Taste of Fish

In the midst of the PokemonGo craze, lets take a moment to discover the true meaning of Poke – the one closest to my heart. Well, closest to my stomach. We talk a lot (on the blog and in our trainings) about small business marketing – and restaurant...
Pokemon Go Picks Up Where Foursquare Failed

Pokemon Go Picks Up Where Foursquare Failed

Location based advertising, aimed at small business, was one of the strategic pillars of Foursquare over a decade ago when the SoLoMo (Social Local Mobile) pioneer was growing rapidly with early adopters, Pokemon Go may be an entirely different story. Over a hundred...
Is Your C.O.I. Killing Your Business?

Is Your C.O.I. Killing Your Business?

As small business owners, we’ve been hammered to focus on the R.O.I., or Return On Investment, on nearly everything we do. What so often get’s overlooked though is the far more deadly C.O.I, or Cost Of Inaction – what are we missing because we don’t do...