PokemonGo; a Breath of Sanity and a Taste of Fish

PokemonGo; a Breath of Sanity and a Taste of Fish

In the midst of the PokemonGo craze, lets take a moment to discover the true meaning of Poke – the one closest to my heart. Well, closest to my stomach. We talk a lot (on the blog and in our trainings) about small business marketing – and restaurant...
Pokemon Go Picks Up Where Foursquare Failed

Pokemon Go Picks Up Where Foursquare Failed

Location based advertising, aimed at small business, was one of the strategic pillars of Foursquare over a decade ago when the SoLoMo (Social Local Mobile) pioneer was growing rapidly with early adopters, Pokemon Go may be an entirely different story. Over a hundred...
Is Your C.O.I. Killing Your Business?

Is Your C.O.I. Killing Your Business?

As small business owners, we’ve been hammered to focus on the R.O.I., or Return On Investment, on nearly everything we do. What so often get’s overlooked though is the far more deadly C.O.I, or Cost Of Inaction – what are we missing because we don’t do...
Google Wants to Come Home

Google Wants to Come Home

As voice search and virtual assistants like Amazon’s Echo or Apple’s Siri, have become more conversational, they have become more user-friendly and more mainstream. In December 2015, Search Engine Land reported on a survey MindMeld released showing...