Social Storytelling … from Memory

Social Storytelling … from Memory

It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning.  But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it...
The Social Sales Funnel

The Social Sales Funnel

Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited...
How Jeff Walker is Saving the World

How Jeff Walker is Saving the World

As entrepreneurs we all face similar challenges – sometimes they are from the outside; business roadblocks, customer hurdles, vendor hassles – and sometimes they are internal; the secret nagging fears and doubts that can creep in around the edges from time...
The Smartphone Revolution

The Smartphone Revolution

Today’s guest post is by Nick Rojas an online journalist and business enthusiast living in Southern California. His writing covers everything from developing communications to the future of technology in business. He also enjoys sharing his passion for...
Storytelling’s Magic Moment

Storytelling’s Magic Moment

Every person has a story, the small business owner, the entrepreneur with a disruptive design, or the woman walking her dog past you on the sidewalk. In social media we talk about storytelling as a form of engagement, conversation, and authenticity. But the word we...