Category

Social Marketing

5 Lessons Social Media Can Teach Managers; with Steve McIntosh of Fanhub

 

Steve McIntosh, Chief Fan Ambassador of Fanhub, a collaboration platform for small businesses, talks to us about how to integrate social media culture with traditional business, why being open-minded is a key to making successful workplace change, and how customers are your true sales force.  And he offers five key lessons managers can use to leverage social media in business, giving…

7 Habits That Will Get You Noticed On LinkedIn

Professionals join LinkedIn to make connections. But that doesn’t mean they want to be inundated with marketing emails from people they just met. Nor does it mean they want to join a Group discussion only to find others who are busy pushing their latest product or website launch instead of genuinely engaging in the Group.

Linkedin is about building quality connections for your career, and…

5 Ways to (Re)Create Original Content for Pinterest

For any business owner, Pinterest is about sharing original, brand-focused content to drive sales. But you’re convinced that your hectic schedule just doesn’t give you enough time to create original content.  Why not take a moment and check out the following five ideas? You might already have some of these items posted on your website or YouTube pages, which means that you don’t need to…

Curating Content? Try Sliding Down a Social Rabbit Hole

Curating Content - the social media rabbit hole

Curating content is something most writers love doing because quite often we end up down an unexpected rabbit hole, like Alice in Wonderland. And let me tell you, those unexpected rabbit holes are some of the most delightful places to discover new ways of looking at the world. Sometimes you just want to stay down there for hours, playing. Social media platforms are riddled with rabbit holes if…

The Hummingbird Effect: A Basic Understanding of Google’s Algorithm Update

SEO can be confusing to anyone who doesn’t spend their days studying it. In fact, most small business owners probably don’t have a lot of extra time to devote to learning all about SEO, they really just want to know the basics and how to make it work for them. Then they want to get back to the business of doing business.

When Google released Hummingbird there was certainly some groaning…

Storytelling: Blogging for Sales Reps

The biggest challenges for a sales rep are establishing your expert status in your niche and
answering the question of why people should do business with you. Added to your pain is the fact that the product or service you’re offering isn’t always something a lot of people are
clamoring to buy: life insurance, radio advertising, payroll services, etc.

How much time are you talking wit…

Business Storytelling: Be The Authority

Do you realize that your customers want you to be the authority? Ever take a moment to stop and understand why?

Sure, they expect you to know all the products and services you provide. But they also expect you to know the biography of your products. Where are they made, how are they made, why do you believe these products are superior to any others on the market? How do you use them? How do…

Are You Selling the Scream or Telling the Story?

Telling your business story

Here’s a recent morning Headline:
“Mad Dash for Shoppers: Stores Stay Open for 100 Hours”
Well – if that doesn’t scream desperation, I don’t know what does. What do you think?
Each year the holiday shopping season gets louder. This year it’s evolved into one long, shrill message from companies, “Sale! Buy! Sale! Buy! Sale!”

Think about the customers who buy the scream. They’v…

Outsourcing Social Media: How to Choose a New Voice for Your Business

Outsourcing Social Media? As small business owners, we never get a break from being responsible for – well, everything! There will come a time when the opportunity arises to outsource your social media. We already know social media is an invaluable marketing tool for success and you also know how much time and effort it takes, on top of everything else you’re already doing. There will come a…

Cyber Monday Results

It’s official; all roads are leading to mobile. Cyber Monday sales broke records and proved that consumers are now very comfortable making purchases from their mobile phone. Millions of Americans logged in yesterday to shop on the busiest online shopping day of the year. Joel Anderson, president and CEO of Walmart.com, said “2013 is the year online went mobile,” as mobile shopping accounted…

Contact Social Jumpstart

Are you a small business owner and entrepreneur seeking to effectively leverage Social Media to grow your business?
We can help.
We get our clients social media set up and rolling along. We can do it all for you, and teach you how to make it easy – and profitable.

369 Third St, Unit B, Suite 461, San Rafael, California 94901

  • Phone:415.785.4687
  • Phone:407.405.3500
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About Social Jumpstart

We are a group of creative, excited, enthusiastic - and sociable folks.

For our clients, we make the phone ring - we help tell their stories in such a creative and compelling way that prospects rapidly become customers.

We laugh a lot, live large, play full out, have a bunch of fun ... and we do great work!

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