Success and Struggle: The Real SMB Story

Success and Struggle: The Real SMB Story

Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask...
Say Hello to Ello and Hello to Hype

Say Hello to Ello and Hello to Hype

What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network...
Social Storytelling … from Memory

Social Storytelling … from Memory

It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning.  But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it...
Social Storytelling for Business – Better Than A Cool Logo

Social Storytelling for Business – Better Than A Cool Logo

Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than write content? We’re talking about those times when you...
The Social Sales Funnel

The Social Sales Funnel

Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited...
Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...