Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...
How to Get Your Business More Facebook Fans

How to Get Your Business More Facebook Fans

We talk quite a bit in the world of business social marketing about the need to “connect” and “engage” and “post good content” – and a lot of other really valuable concepts and buzzwords – and then sometimes it just comes down to a simple question I hear again and...
Facebook’s New Promotions for Business

Facebook’s New Promotions for Business

Facebook just made it a lot easier for businesses to run promotions on our own pages – if you’re using an app to run promotions, that’s still fine – and now promotions can be run right on the page, for example, businesses can now; Collect...
Listening to the Customer

Listening to the Customer

Think about the last time you spoke with a business owner or employee who made you feel as if you were a truly valued customer. Didn’t you come away from that encounter feeling heard? Visible? Understood? Wouldn’t you want a customer to feel that way when they engage...