Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...
Shop Small Saturday: It’s a Social Event

Shop Small Saturday: It’s a Social Event

Social media is the perfect way to showcase your participation in Shop Small Saturday or Small Business Saturday. Here are 7 social marketing ideas that will Jumpstart your customer engagement for the big day: 1. Make it Mobile. Offer a coupon or QR code that’s good...
Mastering Hashtags for Business

Mastering Hashtags for Business

Hashtags are important to small business owners – understanding how hashtags work and why they should be included as part of our social media strategyis helpful. On all the major social media platforms, a # symbol turns a keyword or phrase into a search link....
Social Media Marketing Is A Conversation

Social Media Marketing Is A Conversation

We talk a lot about having a conversation in social media marketing. But what does that really mean? Some business owners want to sell products the way they were taught before the advent of Facebook and Twitter. They don’t understand why their customers now want to...