Small Business Marketing:
Website + Email = Success
In a survey last month, over 1000 small business owners where asked what they would focus their marketing efforts on this year – and over 50% said their website would be the main marketing channel for 2016. It seems like we’ve been talking about this for a while, so...
Storytelling for Quality in the Age of Impatience
We live in the Age of Impatience – where everything must be produced, delivered and consumed not just yesterday but the day before yesterday. We expect one click to enroll or submit or download products into our daily lives and we barely tolerate the time it...
Great Storytelling – Small Business Super Powers
Great storytelling in business isn’t always about telling the obvious. Oftentimes, a great story is all about showing your small business super powers – the ones that don’t come with a price tag attached. Super powers? An example of this can be seen in the way...
3 Ways Business Storytelling Makes Your Email Marketing Successful
Email marketing is still an effective way to reach out to customers who want to stay connected to your business. So why not use it to promote your storytelling? Sure – email is an effective way to let your customers know that you have a sale going on, a webinar...
