The Social Sales Funnel

The Social Sales Funnel

Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited...
Marketing is Emotion. Emotional Stories.

Marketing is Emotion. Emotional Stories.

This TD Waterhouse commercial is a powerful example of story telling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement...
Do the Dream, Baby, Do the Dream.

Do the Dream, Baby, Do the Dream.

We humans talk a great deal about pursuing our passions, living life to the fullest, and realizing our dreams, don’t we? Part of the reason we talk about dreams is because the very nature of possibility is incredibly exciting. It lights a fire inside of every one of...
Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...
Mike Wolpert: Social Storytelling is the New Marketing

Mike Wolpert: Social Storytelling is the New Marketing

Everybody loves a story. And everybody has a story to tell. Which is why social storytelling gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple “Like”. It invites the...