Category

Expert Marketing

Why The Gallup Poll on Social Media
is both Right On and Dead Wrong

A Gallup Poll on social media? More than just a few flaws.

A recent Gallup Poll caught some extra press attention claiming social media does not influence consumers while missing the entire point of social media and how it actually does make a positive impact for small businesses and big brands alike.

Their numbers are right-on correct. Their questions and follow-on conclusions are both out of context and dead wrong.

Of course, Gallup has been…

Do the Dream, Baby, Do the Dream.

We humans talk a great deal about pursuing our passions, living life to the fullest, and realizing our dreams, don’t we?

Part of the reason we talk about dreams is because the very nature of possibility is incredibly exciting. It lights a fire inside of every one of us and makes us think “Yeah, I could do that!” We love stories of people who walked away from the expected societal norm of…

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling.

Your graphic design aesthetic is an extension of the personality of your business. It conveys not just a theme, but an attitude and a sense of the values that…

Mike Wolpert: Social Storytelling is the New Marketing

Everybody loves a story. And everybody has a story to tell. Which is why social storytelling gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple “Like”. It invites the customer in and allows the business owner to share their “why” on a human level. The best part is that any small business owner can start telling…

The Smartphone Revolution

Today’s guest post is by Nick Rojas an online journalist and business enthusiast living in Southern California. His writing covers everything from developing communications to the future of technology in business. He also enjoys sharing his passion for technology with fellow entrepreneurs

Few technologies have grown as rapidly to become an integral part of everyday life as the smartphone.

7 Habits That Will Get You Noticed On LinkedIn

Professionals join LinkedIn to make connections. But that doesn’t mean they want to be inundated with marketing emails from people they just met. Nor does it mean they want to join a Group discussion only to find others who are busy pushing their latest product or website launch instead of genuinely engaging in the Group.

Linkedin is about building quality connections for your career, and…

5 Ways to (Re)Create Original Content for Pinterest

For any business owner, Pinterest is about sharing original, brand-focused content to drive sales. But you’re convinced that your hectic schedule just doesn’t give you enough time to create original content.  Why not take a moment and check out the following five ideas? You might already have some of these items posted on your website or YouTube pages, which means that you don’t need to…

5 Ideas for Compelling Content Creation

Content Creation is Communication for Business

Here’s a recent question from a client: “I’m stuck. How do you consistently come up with compelling content for weekly posts? Any tips, tricks or solutions?”

Well, of course! With the release of Hummingbird, Google’s newest algorithm change, writing content isn’t about reaching for single keywords to get higher search rankings; it’s about answering questions by writing to an…

Instagram Direct for Business

The new feature on Instagram, Direct Messaging, allows you to send private images and videos to other Instagram users. This is a great tool for deepening relationships with customers through the level of customer service it allows.  It allows your small business the chance to provide sneak peeks to loyal followers, send coupons and connect with a new audience.

Here are 5 ways your sma…

Storytelling: Blogging for Sales Reps

The biggest challenges for a sales rep are establishing your expert status in your niche and
answering the question of why people should do business with you. Added to your pain is the fact that the product or service you’re offering isn’t always something a lot of people are
clamoring to buy: life insurance, radio advertising, payroll services, etc.

How much time are you talking wit…

Contact Social Jumpstart

Are you a small business owner and entrepreneur seeking to effectively leverage Social Media to grow your business?
We can help.
We get our clients social media set up and rolling along. We can do it all for you, and teach you how to make it easy – and profitable.

369 Third St, Unit B, Suite 461, San Rafael, California 94901

  • Phone:415.785.4687
  • Phone:407.405.3500
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About Social Jumpstart

We are a group of creative, excited, enthusiastic - and sociable folks.

For our clients, we make the phone ring - we help tell their stories in such a creative and compelling way that prospects rapidly become customers.

We laugh a lot, live large, play full out, have a bunch of fun ... and we do great work!

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