Success and Struggle: The Real SMB Story

Success and Struggle: The Real SMB Story

Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask...
Social Storytelling for Business – Better Than A Cool Logo

Social Storytelling for Business – Better Than A Cool Logo

Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than write content? We’re talking about those times when you...
The Social Sales Funnel

The Social Sales Funnel

Guest Post by Nick Rojas, a business consultant and journalist from Los Angeles. Follow him on Twitter @NickARojas. It’s well understood by now that the entire process of sales has been completely revolutionized by social media. Before, access to consumers was limited...
Marketing is Emotion. Emotional Stories.

Marketing is Emotion. Emotional Stories.

This TD Waterhouse commercial is a powerful example of story telling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement...
Do the Dream, Baby, Do the Dream.

Do the Dream, Baby, Do the Dream.

We humans talk a great deal about pursuing our passions, living life to the fullest, and realizing our dreams, don’t we? Part of the reason we talk about dreams is because the very nature of possibility is incredibly exciting. It lights a fire inside of every one of...