Story Marketing Tips for Small Business

Story Marketing Tips for Small Business

Story marketing is a natural way for SMB to connect with customers and prospects on a level that big companies just can’t. Stories are how we make sense of what’s happening around us, it’s how we explain things to ourselves and others. Story is how we process,...
Facebook Messenger for Business: Texting Grows Up

Facebook Messenger for Business:
Texting Grows Up

As a business owner, I too have wailed at the frustrations of Facebook marketing – and I have sung the praises because of all the new prospects and customers I’ve met – it’s a mixed bag. Now – it’s time to sing some praises because Facebook’s...
Get Local – the Pleasures of the Local Gift

Get Local – the Pleasures of the Local Gift

I had the most delightful box of gifts arrive for the holidays – a gift of someone else’s local.  We talk a lot on this blog and in our marketing training about Buying Local and the benefits of Shopping Small Business because of the great stuff – and...
The Story That Drives You, Can Change Lives

The Story That Drives You, Can Change Lives

The Story That Drives You, Can Change Lives What drives someone to become a teacher? What propels them into becoming a High School Principal? It’s not the kind of job someone does just for the money – so why? For Marthaa Torres, Principal of Thurgood Marshall...