Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...
Storytelling’s Magic Moment

Storytelling’s Magic Moment

Every person has a story, the small business owner, the entrepreneur with a disruptive design, or the woman walking her dog past you on the sidewalk. In social media we talk about storytelling as a form of engagement, conversation, and authenticity. But the word we...
7 Habits That Will Get You Noticed On LinkedIn

7 Habits That Will Get You Noticed On LinkedIn

Professionals join LinkedIn to make connections. But that doesn’t mean they want to be inundated with marketing emails from people they just met. Nor does it mean they want to join a Group discussion only to find others who are busy pushing their latest product or...
Common Mistakes to Avoid with Poor Business Reviews Online

Common Mistakes to Avoid with Poor Business Reviews Online

The crappy online review.  It happens. To all of us. Sometimes warranted (rarely) but always a concern, poor business reviews online can really hurt your business. We’ve all been there.  On Yelp, Yahoo, Reddit, Twitter or any number of sites or apps there’s a pit you...
Storytelling: Blogging for Sales Reps

Storytelling: Blogging for Sales Reps

The biggest challenges for a sales rep are establishing your expert status in your niche and answering the question of why people should do business with you. Added to your pain is the fact that the product or service you’re offering isn’t always something a lot of...
Native Advertising and Small Business Social

Native Advertising and Small Business Social

There’s a relatively new buzz term making the rounds with large advertisers and big brands these days:“Native Advertising”. It’s a new name for an old tactic being applied (primarily) to interactive mediums. Simply put, native ads are ads that are designed and...