Does all this talk about social media have you confused? If so – this post can help straighten things out a bit for you as it helps connect familiar “real world” (or “old world”) terms with Social Media options.
Some background first.
Way back in the nineties, when we first started in online marketing, the first web sites were basically electronic brochures. For many small businesses they…
Ok – this one is for all you retailers out there.
It’s Game On this week. Are you ready?
Black Friday followed by Small Business Saturday and then Cyber Monday means the official start of the 2012 holiday shopping season. Are your social channels prepared to take full advantage of it?
It does not matter if you’re a SMB Social Guru or just starting out on Facebook for the first tim…
We knew it was coming and indeed – here it is: Business Pages are now available on Pinterest!
Much like Facebook Pages and Twitter Profiles the uber popular Pinterest announced this week that they will now offer businesses the ability to create specific Business Accounts separate from Personal Accounts.
So, what does this mean for your business and what should you do?
First, this offers…
A Social Jumpstart Guest Post By Software Advice Market Analyst Ashley Furness
Recent reports reveal a troubling disconnect between what customers expect when they express concerns on social media and how companies actually respond. While 62 percent of consumers use Twitter, Facebook and other channels to broadcast service complaints, a vast majority of those messages never…
Recently we featured Lisa Barone, VP at Overit Media and a prolific writer of small business social media strategy with 3 questions for using social to market your organization. If you missed it, you can read the first 3 questions and her answers here. Lisa has been recognized as one of the top 25 online marketers to follow on Twitter by interactive marketing expert David Vogelpohl. Now,…
The folks at CDW just released survey results for small business mobile usage and opinions. It looks more like they surveyed medium sized businesses vs. small but nevertheless there’s some good info on the general mobile tsunami that is hitting the shores of businesses everywhere.
Like we have mentioned before – the time is now to get your small business mobile ready.
Let’s take a…
It’s the first Sunday in November, which means now is the time to prepare for the last Saturday of the month.
What are we talking about?
Small Business Saturday of course.
This promotional day created by American Express Digital SVP Leslie Berland enters its third year on November 24, 2012, the Saturday after Thanksgiving, Black Friday and before Cyber Monday.
So is it worth t…
Wow – what a wallop.
As the East Coast continues to recover from the devastation that was Hurricane Sandy here are some tips and links for disaster relief resources specifically for small business owners.
In addition, if you’re fortunate enough to not have been impacted by this so called super-strom or even storm of the century, there is no better time than now to think through som…
We recently stopped into the Javitz Center in New York to check in on the NY Xpo Small Business Conference and see what is new and up and coming for the SMB market. Event Management’s SVP Devin Cleary from the Xpo was a big help to us as we toured the floor. The exhibitors included the usual group of local chambers of commerce, government small business agencies and professional services.
Pivot Conference Talks Social Business and Generation C
The annual Pivot Conference designed for large brand social marketers is an event that allows us to see into the future of small business social opportunities. With Brian Solis, arguably the top thought leader in social media marketing, hosting the event we knew we were in for some thought provoking insights.
Right out of the gat…
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