Category

Best Practices – SMB Social Media

Marketing is Emotion. Emotional Stories.

Why The Gallup Poll on Social Media
is both Right On and Dead Wrong

A Gallup Poll on social media? More than just a few flaws.

A recent Gallup Poll caught some extra press attention claiming social media does not influence consumers while missing the entire point of social media and how it actually does make a positive impact for small businesses and big brands alike.

Their numbers are right-on correct. Their questions and follow-on conclusions are both out of context and dead wrong.

Of course, Gallup has been…

Do the Dream, Baby, Do the Dream.

We humans talk a great deal about pursuing our passions, living life to the fullest, and realizing our dreams, don’t we?

Part of the reason we talk about dreams is because the very nature of possibility is incredibly exciting. It lights a fire inside of every one of us and makes us think “Yeah, I could do that!” We love stories of people who walked away from the expected societal norm of…

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling.

Your graphic design aesthetic is an extension of the personality of your business. It conveys not just a theme, but an attitude and a sense of the values that…

Mike Wolpert: Social Storytelling is the New Marketing

Everybody loves a story. And everybody has a story to tell. Which is why social storytelling gives small business owners and entrepreneurs a valuable way to connect with customers that moves their relationship well beyond a simple “Like”. It invites the customer in and allows the business owner to share their “why” on a human level. The best part is that any small business owner can start telling…

The Smartphone Revolution

Today’s guest post is by Nick Rojas an online journalist and business enthusiast living in Southern California. His writing covers everything from developing communications to the future of technology in business. He also enjoys sharing his passion for technology with fellow entrepreneurs

Few technologies have grown as rapidly to become an integral part of everyday life as the smartphone.

5 Lessons Social Media Can Teach Managers; with Steve McIntosh of Fanhub

 

Steve McIntosh, Chief Fan Ambassador of Fanhub, a collaboration platform for small businesses, talks to us about how to integrate social media culture with traditional business, why being open-minded is a key to making successful workplace change, and how customers are your true sales force.  And he offers five key lessons managers can use to leverage social media in business, giving…

What The Heck Is A #Hashtag? Twitter Basics For Business Owners

The first thing a small business owner should understand about Twitter is that it has a different energy than Facebook. It’s fast-paced and forthright. And there are a lot of conversations happening beyond what you see in your feed. It’s a busy place with lots of curious eyes, so if you take the time to start off on the right foot and participate regularly, your brand can reap positiv…

Social Media Guard – Coke Solves the Problem!

social media guard - coke

Social Media Addiction? Well, here’s a solution!

The Social Media Guard from our pals at Coca Cola – Lest we forget that there is still the Real World out there. (I know there is, I saw it on Instagram)

Enjoy! -Mik…

Curating Content? Try Sliding Down a Social Rabbit Hole

Curating Content - the social media rabbit hole

Curating content is something most writers love doing because quite often we end up down an unexpected rabbit hole, like Alice in Wonderland. And let me tell you, those unexpected rabbit holes are some of the most delightful places to discover new ways of looking at the world. Sometimes you just want to stay down there for hours, playing. Social media platforms are riddled with rabbit holes if…

Contact Social Jumpstart

Are you a small business owner and entrepreneur seeking to effectively leverage Social Media to grow your business?
We can help.
We get our clients social media set up and rolling along. We can do it all for you, and teach you how to make it easy – and profitable.

369 Third St, Unit B, Suite 461, San Rafael, California 94901

  • Phone:415.785.4687
  • Phone:407.405.3500
  • Email:Contact us

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About Social Jumpstart

We are a group of creative, excited, enthusiastic - and sociable folks.

For our clients, we make the phone ring - we help tell their stories in such a creative and compelling way that prospects rapidly become customers.

We laugh a lot, live large, play full out, have a bunch of fun ... and we do great work!

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