Facebook: Building Community Connections

Facebook: Building Community Connections

I didn’t even like beer (shocking, I know) when I became a loyal Facebook follower and customer of Wicked Weed Brewing the first week they opened. They had a story – craft brewers thumbing their creative noses at the establishment – their “establishment” being Henry...
Pinterest: Give Me A Place To Go

Pinterest: Give Me A Place To Go

Yesterday, I got lost in the color blue. I ambled along winding, cobbled lanes, astonished by walls, gates and doorways painted in a summery-aquatic blue. I swore I was breathing underwater in the open air. But I wasn’t underwater I was in the fabled city of...
Marketing is Emotion. Emotional Stories.

Marketing is Emotion. Emotional Stories.

This TD Waterhouse commercial is a powerful example of story telling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement...
Do the Dream, Baby, Do the Dream.

Do the Dream, Baby, Do the Dream.

We humans talk a great deal about pursuing our passions, living life to the fullest, and realizing our dreams, don’t we? Part of the reason we talk about dreams is because the very nature of possibility is incredibly exciting. It lights a fire inside of every one of...
Social Storytelling Needs Great Design

Social Storytelling Needs Great Design

Social media thrives on visual stories. And as you get busy creating photos and videos to show your business to the world, consider how the elements of your overall graphic design can give coherence to all your social storytelling. Your graphic design aesthetic is an...