Facebook: Building Community Connections

Facebook: Building Community Connections

I didn’t even like beer (shocking, I know) when I became a loyal Facebook follower and customer of Wicked Weed Brewing the first week they opened. They had a story – craft brewers thumbing their creative noses at the establishment – their “establishment” being Henry...
Pinterest: Give Me A Place To Go

Pinterest: Give Me A Place To Go

Yesterday, I got lost in the color blue. I ambled along winding, cobbled lanes, astonished by walls, gates and doorways painted in a summery-aquatic blue. I swore I was breathing underwater in the open air. But I wasn’t underwater I was in the fabled city of...
Marketing is Emotion. Emotional Stories.

Marketing is Emotion. Emotional Stories.

This TD Waterhouse commercial is a powerful example of story telling as marketing. It picks you up and carries you along. Give it a watch, you might get that teary thing going in your eye. Doesn’t this make a bigger and better impact than some advertisement...