How To Optimize YouTube Videos To Generate More Leads

How To Optimize YouTube Videos To Generate More Leads

Video marketing, particularly through YouTube, should be an integral part of every local marketing campaign. Videos are one of the most powerful marketing tools available for increasing brand awareness and generating leads. Their importance is even greater when it...
Google Completes Roll Out of Mobile-Friendly Algorithm

Google Completes Roll Out of Mobile-Friendly Algorithm

Well, it’s official. Google has finished rolling out their mobile-friendly algorithm. It’s designed to help increase the rankings for mobile-friendly (“responsive”) sites in mobile search results. If your site is already “responsive” then you don’t need to make...
Mobile Local Search is Key for Small Business

Mobile Local Search is Key for Small Business

Mobile local search is a key part of online marketing strategy for small business owners. As search engines and social media become more integrated, it’s getting easier (and faster) for consumers to make purchases. And search isn’t just for Google anymore....
4 Free Resources Google Offers Small Business Owners

4 Free Resources Google Offers Small Business Owners

As small business owners we need to juggle a lot of different responsibilities…and pay a lot of bills. Sometimes it’s just nice when someone offers us free knowledge and free tools that help us grow our businesses without breaking our bank accounts. And...
3 Ways Google Loves Local Mobile

3 Ways Google Loves Local Mobile

In 2015, Google changed how it displays its top results for local search. It used to be that when you searched for a local business, Google would serve up the top 7 results at the top of the page. This came to be known as the “7-Pack” – and these spots were...
Facebook Messenger + Live Video = Small Biz Opportunity

Facebook Messenger + Live Video = Small Biz Opportunity

We believe in the power of video, we believe in the reach of Facebook – and so does Mark Zuckerberg; he is standing onstage, wide-eyed and earnest, delivering an inspirational keynote to F8, the developers conference. “Instead of building walls, we can help...