Future Trends: The Impact of IoT on Small Business

Future Trends: The Impact of IoT on Small Business

by Guest Contributor: Cameron Johnson The Internet of Things (IoT) is finally here, and with it has come major changes to the way people do business—from the way they market products to the way they make repeat sales. The old way of marketing relied on customers to be...
Armed with an Easel – Social Storytelling and Artists

Armed with an Easel – Social Storytelling and Artists

Living the life you want takes more than just daydreams and wishes; it takes a healthy dose of determination. Jessica Henry, Concept Artist and Illustrator, says “Your determination is what makes something happen…or not.” Jessica’s determination to live life as a...
5 Ways to Use Instagram for Business

5 Ways to Use Instagram for Business

  Instagram is a great social site for sharing fun visuals with friends and family. But did you know that its Direct Messaging feature offers small business owners some compelling ways to connect with their followers through private messages, videos and photos?...
Facebook: Building Community Connections

Facebook: Building Community Connections

I didn’t even like beer (shocking, I know) when I became a loyal Facebook follower and customer of Wicked Weed Brewing the first week they opened. They had a story – craft brewers thumbing their creative noses at the establishment – their “establishment” being Henry...
Pinterest: Give Me A Place To Go

Pinterest: Give Me A Place To Go

Yesterday, I got lost in the color blue. I ambled along winding, cobbled lanes, astonished by walls, gates and doorways painted in a summery-aquatic blue. I swore I was breathing underwater in the open air. But I wasn’t underwater I was in the fabled city of...
Success and Struggle: The Real SMB Story

Success and Struggle: The Real SMB Story

Newsflash: You are a mentor. You aren’t just a small business owner, you’re a mentor. People admire your courage, your drive, your passion and freedom. As a mentor and leader there’s something important you want to share in your storytelling. When your customers ask...
Say Hello to Ello and Hello to Hype

Say Hello to Ello and Hello to Hype

What has captured more tech press in the last 48 hours and gone from an obscure project out of a small Boulder Colorado design shop and a Vermont bike manufacturer to growing by more than 50,000 new users an hour? Say hello to Ello. Ello is an “ad free” social network...
Social Storytelling … from Memory

Social Storytelling … from Memory

It may seem that our transaction with the customer ends with the final sale, but in some ways it’s just the beginning.  But their experience with a purchase can be just the start of something more important to them. When a customer gets your product home they fit it...
Social Storytelling for Business – Better Than A Cool Logo

Social Storytelling for Business – Better Than A Cool Logo

Do you struggle to write content that will engage and convert? Are there days, weeks, months, even, when writing feels as torturous as getting a cavity filled? Or maybe you’d rather get that cavity filled than write content? We’re talking about those times when you...