Creating a Facebook contest can be a great way to attract new prospects. You can also use one to highlight a new product, fundraise, and boost engagement with current customers. A well-run contest can also gain gain more likes for your business and provide valuable customer information. But you can’t just throw one together, and expect people to find it and participate. We have 4 Tips to help you run a great Facebook contest and maximize your storytelling reach:

1. Pick a relevant prize. Offer something people want from you, maybe your most popular product, and they will come. Make the value of the prize equal to their effort to enter. Don’t just give a random gift away, keep your prize consistent with your business

2. Include social proof. Nobody likes being the odd one out. If someone thinks everyone is doing something except them, they will want to join. Include pictures of other people entering your contest. This will influence others to do the same.

3. Promote your contest to all your other social networks. Include it in your email newsletter and website. Get the word out and promote, promote, promote!

4.Limit entry time. By adding a deadline, you create a sense of urgency. This pressure will increase the number of people who enter

Once the contest is over and the prize has been awarded, be sure to follow up with everyone who entered. Thank them for taking the time to participate. Reflect on what you learned about your customers and apply it to your social media marketing!