Don’t need to be bothered with messing with Facebook, Twitter, Linkedin and other social media sites?
Think again.
Here’s 3 quick reasons why you need to take Social Serious.
1) Social Media Activity Impacts Your Organic Search Presence
Facebook, Twitter and others makes a difference in ranking web pages in search engines. As an example – Google+ status updates into search engine results.
Your activity in social media will help you rank higher in search. This is good business – plain and simple.
2) Social Generated Content Helps You Too!
Studies are showing more and more of us are consulting social media to get information on brands and business. In fact – those under 24 are approaching 70% on using social recommendations for what they buy and do.
So what does that mean exactly? Well even more people now use search as well and the social generated content (aka user generated content) is showing up more often than ever in search too. If you’re there – you have a better chance of being ranked higher and mentioned more often in these searches.
3) Expand Your Overall Reach with Social
What is Social Reach?
Think of it as Word of Mouth on steroids
Here’s an example:
If one of your Twitter followers has 200 followers, shares one of your tweets with a link to your blog post in it with her 200 followers, the reach of that tweet and blog post has expanded to those 200 people — many of who don’t know you yet. So even if that one Twitter follower of yours isn’t part of your target audience, there’s a chance one of the 200 people she shared your content with are.
It’s that simple.
Remember – even if a follower never buys from you, they can still share your content and significantly spread how many other people see that content. This is an added indicator to search engines and provides more juice for higher rankings.
So, there’s 3 reasons why social is serious for you. For more on the subject check out this article from Social Media Today too.
Want some more? Stay tuned!
