Instagram Direct for Business

The new feature on Instagram, Direct Messaging, allows you to send private images and videos to other Instagram users. This is a great tool for deepening relationships with customers through the level of customer service it allows.  It allows your small business the...
Mobile Marketing Strategy: 6 Ways to Connect to Smartphone Users

Mobile Marketing Strategy: 6 Ways to Connect to Smartphone Users

You’re getting ready to leave for a morning meeting with a new client on the other side of town. You remember there’s a popular donut shop that just opened a second location in that area. You decide it would be a nice touch to bring a box of warm donuts to the...
How to Get Your Business More Facebook Fans

How to Get Your Business More Facebook Fans

We talk quite a bit in the world of business social marketing about the need to “connect” and “engage” and “post good content” – and a lot of other really valuable concepts and buzzwords – and then sometimes it just comes down to a simple question I hear again and...
Common Mistakes to Avoid with Poor Business Reviews Online

Common Mistakes to Avoid with Poor Business Reviews Online

The crappy online review.  It happens. To all of us. Sometimes warranted (rarely) but always a concern, poor business reviews online can really hurt your business. We’ve all been there.  On Yelp, Yahoo, Reddit, Twitter or any number of sites or apps there’s a pit you...
What’s Jelly? (and Should Your Small Business Care?)

What’s Jelly? (and Should Your Small Business Care?)

Jelly, not to be confused with the small business rewards program Belly, is a new question and answer app released yesterday by a co-founder of Twitter and it’s getting a lot of attention in the tech press. Essentially it is a question and answer app using pictures....