5 Crucial Do’s and Don’ts for Business on Twitter

5 Crucial Do’s and Don’ts for Business on Twitter

With your business on Twitter new doors will open because you’ll meet new customers. Here are some things to remember: 1. Don’t Be Such a Big Shot. Tweet news of value, special offers to your followers or related information that matters. Don’t just shlock out...
Here’s What’s Great:

Here’s What’s Great:

Not everything that goes on in our lives is great – but there’s something great about every thing that goes on in our lives. Sometimes we get so down about what didn’t happen that we don’t notice what did happen. If we focus on the lack or what’s bad or the negative,...
Building Your Brand in Social Media

Building Your Brand in Social Media

To successfully leverage Social Media for full engagement, you’ve really got to fully engage in the various media platforms and do it in the same voice with the same look. Your Website or Blog is the center of your online world – you reach out and engage people where...
The Shifting Sands of Social Media in Marketing

The Shifting Sands of Social Media in Marketing

The Shifting Sands of Social Media in Marketing Certainly the most profound shift in media over the past few years is the growing empowerment of the consumer. The power of traditional media continues to decline as the paradigm shifts from the “voice of one to the...
Use the Social Media Tools of the Trade

Use the Social Media Tools of the Trade

Using Social Media Tools, or Platforms, to promote your Blog Especially as it pertains to small business, there are two elements in social media; the “social “ and the “media” – the social part are the connections you make, the relationships you build, the community...